2-way Fishing Pole Display Rack Creative Display Stand For Brand

Hicon POP Displays Limited has specialized in custom fishing pole display rack for more than 20 years. We have made many fishing rod displays that elevate product visibility of leading brands such as Ugly Stick, Okuma, Rapala, 13 Fishing, and 6th Sense. We know how to help brand owners and retailers use custom fishing pole display rack to keep their fishing rods or fishing poles safe, and showcase them with a brand merchandising way in competitive retail environments.

Today, we are going to share a Great Lake fishing pole display rack which is a popular design. This fishing pole display stand is designed with brand integration wich is durable and takes a small retail space.

What are the features of this fishing pole display rack？

1. 2 way to showcase fishing poles and fishing rods. This fishing pole display rack can hold 24 rods (12 per side), optimizing limited retail space while ensuring products are easy for clients to reach.

2. Multi-Functional. This fishing pole display rack is similar to 6th sense display stand, which has adjustable shelves to hold fishing poles as the main body is made of metal tube with 2 rows of slots holes.

3. Brand-Centric Visual Merchandising
Full-length PVC Graphic Panel at the back panel: this fishing pole display rack tells the brand cultures and the central PVC panel features a high-resolution branding graphic which has reinforced brand repetition. The screen printed brand logo, which is clear and high resolution on the top reinforces the brand image and makes a deep impression on clients.

4. Easy cleaning color: this fishing pole display rack has a matte black powder-coated frame with white accents that provides a minimalist backdrop, ensuring rods and branding remain the focal points.

5. Durable material: This fishing pole display rack is made of metal sheet, metal tube, EVA, and MDF which is a nice combine to resists corrosion and daily wear, ideal for high-traffic stores. The metal sheet base make this fishing pole display rack more stable and steady. 4 adjustable leveling feet makes it available to accommodate uneven flooring.

6. Knock-Down (KD) Design: Flat-pack design reduces shipping costs by 30–40% versus pre-assembled units.

Strategic Advantages for Brands & Retailers

1. Cost-Effective Manufacturing
Localized Material Sourcing: By utilizing regional suppliers for steel, wood, and PVC components, Hicon POP Displays Ltd minimizes lead times.

Scalable Production Runs: Bulk orders benefit from tiered pricing models, while small-batch flexibility supports emerging brands.

2. Enhanced In-Store Experien

Customer-Centric Layout: Rods are positioned at ergonomic heights (48–54 inches) to encourage hands-on engagement.

Dust-Resistant Surfaces: Smooth, non-porous finishes simplify maintenance—critical for maintaining premium aesthetics in dusty retail environments.

3. Sustainability
Recyclable Materials: 85% of components (steel, PVC, wood) are recyclable, aligning with eco-conscious retail trends.

Longevity-Driven Design: Replaceable parts and scratch-resistant coatings extend the display’s lifespan beyond 5–7 years, reducing long-term replacement costs.

Case Study: Creative Lake’s Success

Fishing gear is expensive, and nothing is worse than picking up a new pack of baits and knowing that you will only land one fish per bait. Great Lake used the highest quality raw materials and zero filler to achieve a plastic that is soft and supple, but more resistant to tearing than most others. Their also provide custom fishing pole display racks to their supplier which help their retailers at less money to win more business, it is a win-win.

18% increase in dwell time at the display section.

12% uplift in cross-selling of lines/lures showcased on hooks.

Consistent brand recognition feedback in customer surveys.

Why Partner with Hicon POP Displays Ltd?

Hicon POP Displays Ltd has been an expert in custom POP displays for more than 20 years. We are committed to designing and manufacturing custom displays to support our clients to enhance in-store merchandising and brand visibility with high-impact point-of-purchase (POP) displays. We make a range of materials, including acrylic, metal, wood, PVC, and cardboard displays, including countertop displays, freestanding units, pegboard/slatwall mounts, shelf talkers, and signage.

Our rich experience with POP displays will meet your merchandising needs with factory pricing, custom design, 3D mockup with your brand logo, nice finish, high quality, safe packing, and strict lead times. We can help you design and manufacture custom POP displays that will help you effectively showcase your brand products.

We sign NDA with clients, we will protect your design and information. We would love to learn more about your products and discuss potential projects that will help you increase customer engagement. We can give you recommendations for your products based on our expertise. We are sure our high-quality, well-designed solutions will help you drive sales and strengthen your brand at any retail level.

We have tailored solutions for Shimano, Daiwa, Penn, and other top 10 brands, ensuring insights into angler preferences and retail trends. Looking forward to your thoughts and exploring how we can work together. Please feel free to reach out with any questions.  We will be glad to help and give you the right display solution.